local(eyes) interactive video installation

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East End Local(eyes) is an interactive video installation presenting East London from the point of view of a cyclist. The films will be shot using the latest high spec wearable high definition video camera to map out the diversified nature of east London on film. Each of the 3 films will show the places and people of east London.

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Views of the urban greenery of the canals, busy markets, quiet parks, convenient cycling paths, the bustling business districts of Canary Wharf and the City, historic buildings and a multicultural population that’s only a tiny bit of what east London has got to offer.

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The films will not only concentrate on iconic views, but will also allow the viewer to rediscover the local landmarks that are ordinarily missed out on, either while they commute stuck in traffic on steamed up busses or in crowded underground trains.

East End Local(eyes) aims to encourage people to use bikes, not only as a form of exercise but also a reliable, cheap and environmentally friendly way to commute to and from work.

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The installation hopes to popularize the advantages of a green London while illustrating to the viewers that ‘Even you can make London greener by simply starting to cycle’. Also it’s to help Londoners understand how they can cheaply and easily keep fit by starting to use their bikes as a healthy alternative to cars or public transport.

Camera to be used: GoPro’s HD Helmet HERO is the world’s highest performance wearable 1080p HD video and still photo camera. Professional quality 1080p / 960p / 720p HD resolutions record at 30 and 60 frames per second (60 fps in 720p).

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The installation will consist of a bicycle positioned in front of an outdoor screen. For the film to start a member of the public will need to pedal the bike in order for it to play, the speed at which they pedal determines the pace of the “ride”. The usage of wide screen will heighten the participants experience by engaging their peripheral vision and so enhancing their understanding of what it’s like
to cycle in the area.

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